Each
week Bestads picks the very best advertising in the world, in every
medium - which is reviewed by a top creative director or team to select
their own personal favourites.
This week's guest judge is Mark Tutssel, global chief creative officer,
Leo Burnett and worldwide creative chairman, Publicis Communications.
BEST TVWinner: Absolut Vodka "
Equal Love".
This is a brand living its purpose. This brave film is a testament to
the core beliefs of freedom, equality and sustainability that have been
at the heart of the Absolut ethos since its origin in 1879. A beautiful
cinematic metaphor, "a never-ending kiss" is a universal symbol for
acceptance and love, and a salute to equality. The production values,
choreography and music are impeccable, demonstrating the level of film
craft we've come to expect from BBH London.
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