Bestads Six of the Best Reviewed by Joakim Borgström, ECD, BBH Singapore
BEST TV
Winner - Uber: Boxes. I like the simple visual metaphor. Powerful and simple storytelling about the never ending traffic problems we have here in the region. I love how Uber used the data in the research to highlight the problem in each city. Visit unlockingcities.com to question why it makes sense to own a car. Or not. A small minus. The ad reminds me of the epic Sony PlayStation 2 Human Mountain ad from 2004. READ MORE...
Winner - Uber: Boxes. I like the simple visual metaphor. Powerful and simple storytelling about the never ending traffic problems we have here in the region. I love how Uber used the data in the research to highlight the problem in each city. Visit unlockingcities.com to question why it makes sense to own a car. Or not. A small minus. The ad reminds me of the epic Sony PlayStation 2 Human Mountain ad from 2004. READ MORE...
