BEST TVWinner:
Ikea Ghosts.
There's a little bit of moneysupermarket.com in this new spot for Ikea.
I've never been a massive fan of that campaign but a big one of this
advertiser and this execution. Reviewing this ad was the first time I'd
seen it and I wondered where it was going. The end gag is expertly
delivered and the whole ad is very watchable time and time again.
Runner Up:
Lucozade David and Goliath.
What's this? Dialogue? Don't be silly. And very silly this ad is too.
It feels nicely old fashioned. And what is wrong with that?
READ ON...