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Trends and Insight in association withSynapse Virtual Production
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Bestads Six of the Best Reviewed by Eugen Suman, ECD, Friends\TBWA Bucharest

04/07/2018
Publication
Sydney, Australia
20
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Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites
BEST TV
This week's TV ads were a mixed bag for me, but a clear winner was nonetheless evident: Pond's Men - Bodybuilder. What a wonderful mix of American dry humor and Asian imagination. It keeps you interested until the end by being entertaining, the actors never missing a beat. The runner up, for me, would be the "You've got hipsters" ad, and it's just the runner-up because I feel it falls somehow flat. The premise is great, but it's just not there yet when it comes to the actual execution. READ ON...
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