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Creative

Bestads Six of the Best Reviewed by Doerte Spengler-Ahrens, CCO, Jung von Matt/Elbe, Hamburg

Bestadsontv.com, 2 months, 2 weeks ago

Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

Bestads Six of the Best Reviewed by Doerte Spengler-Ahrens, CCO, Jung von Matt/Elbe, Hamburg

BEST TV
Winner: Adidas. After all the TV ads to celebrate the handicapped sportsmen, running with one foot I must say this is a very honest one because it mirrors the thoughts of the viewer. It focuses on the word "odd" which is exactly what people think when they see handicapped people performing as athletes. The TV spot turns around the meaning of the word "odd" and disarms it. As a result you feel odd finding running with one leg, odd. So it not only motivates the handicapped to keep on performing but also the regular sportsmen to stop finding it odd. READ MORE...