BEST TVWinner:
Adidas.
After all the TV ads to celebrate the handicapped sportsmen, running
with one foot I must say this is a very honest one because it mirrors
the thoughts of the viewer. It focuses on the word "odd" which is
exactly what people think when they see handicapped people performing as
athletes. The TV spot turns around the meaning of the word "odd" and
disarms it. As a result you feel odd finding running with one leg, odd.
So it not only motivates the handicapped to keep on performing but also
the regular sportsmen to stop finding it odd.
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