Each week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.
BEST TV Winner: Ikea: My Way.
For me it was a tough choice between the winner and the runner-up this
week. Both feature authentic storytelling that holds a mirror up to real
life. I love this work because the human truth is that most people live
their real life in their own home. So it's a modern and fun way to say
"be who you want to be." This is a great position for Ikea and the
soundtrack is perfect! READ MORE...