Ben Liam Jones Directs Heartwarming Spot for Arthritis Research UK
Produced by StrangeLove, alongside agency M&C Saatchi, the spot ‘Ray’ chronicles the life of real life Arthritis sufferers and their daily struggles
Director Ben Liam Jones has created a poignant advert for Arthritis Research UK, 'Ray', produced by Strangelove with agency M&C Saatchi, which chronicles the everyday life of arthritis sufferers. The advert shows the personal and societal loss through the story of Ray, a young man trying to rebuild his life for the sake of his young son. As he leaves prison, he is determined to find work and manages to get a iob at a shoe repair shop. The film demonstrates the impact that arthritis has on people's ability to work and in-turn the knock on effect it has on society as a whole.
Ben Liam Jones is known for crafting uniquely inspiring and narrative-driven films, and this new advert for Arthritis Research UK is no exception. Adopting a sensitive cinematic approach and heartfelt narrative, Ben Liam Jones crafts a sympathetic yet dignified commercial for Arthritis Research UK.