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Creative

Ben Liam Jones Directs Heartwarming Spot for Arthritis Research UK

Produced by StrangeLove, alongside agency M&C Saatchi, the spot ‘Ray’ chronicles the life of real life Arthritis sufferers and their daily struggles

Ben Liam Jones Directs Heartwarming Spot for Arthritis Research UK

Director Ben Liam Jones has created a poignant advert for Arthritis Research UK, 'Ray', produced by Strangelove with agency M&C Saatchi, which chronicles the everyday life of arthritis sufferers. The advert shows the personal and societal loss through the story of Ray, a young man trying to rebuild his life for the sake of his young son. As he leaves prison, he is determined to find work and manages to get a iob at a shoe repair shop. The film demonstrates the impact that arthritis has on people's ability to work and in-turn the knock on effect it has on society as a whole.

Ben Liam Jones is known for crafting uniquely inspiring and narrative-driven films, and this new advert for Arthritis Research UK is no exception. Adopting a sensitive cinematic approach and heartfelt narrative, Ben Liam Jones crafts a sympathetic yet dignified commercial for Arthritis Research UK.