Bekol Launch A Mobile Game Based On Your Hearing Abilities

Many young adults suffer from hearing deficiencies, and many aren't aware of this at all. They believe only old people suffer from this condition.

Bekol, the Organization of Hard of Hearing and Deaf People in Israel, wanted to raise awareness to the issue, but had a hard time reaching the target audience.

The solution was to use a medium young adults use most, their smartphones.

 

Agency BBR Saatchi & Saatchi, Israel, together with ‘Bekol’ created Sonar Invasion - a mobile game which is also a hidden hearing test.

Using headphones, users were invited to listen and work out where the enemy torpedoes trying to destroy the submarine are coming from.

At the end of the game, users had a surprise coming: without realizing it, during the game they underwent a hidden hearing test which was developed in association with ‘Bekol’.

If a hearing problem was detected the player was directed to call Bekol’s helpline directly from within the game.

 

Within a few days, Sonar Invasion got thousands of downloads and ranked 3rd place in the app store educational games category. It also entered the top 10 in the action games category.

Bekol's helpline received thousands of calls from young people calling directly from within the app.

Client: Bekol – Organization of Hard of Hearing and Deaf People in Israel

Brand: Bekol

Release date: Feb 2014

Agency: BBR Saatchi & Saatchi, Israel

CEO: Yossi Lubaton

Chief Creative Officer: Nadav Pressman

Creative Director: Eran Nir

Art Director: Ori Hasson

Copywriter: Liron Cohen, Shachar Aylon

VP Account Group Head: Maya Salomon

Account Supervisor: Moran Lupo

Account Executive: Lior Gavish, Reni Bracha

VP Production: Dorit Gvili

Programming: Yonatan Mor, Oren Shtark

Digital Designer: Michael Shely

"Bekol" Advisor: Sara Fridman