Oct. 29, 2012, 9:53 a.m. by MPC London
Behind the Scenes on MPC's Bond IdentVFX house creates 007-inspired spot for Sky
Following the acquisition of the Bond back catalogue, Sky Movies HD’s has launched a dedicated Bond-channel ‘Sky Movies 007 HD’. The launch has been planned to coincide with the 50th anniversary of the franchise, which started with the film Dr No, released on 5 October 1962.
MPC Creative produced the film with Sky Creative’s John Sunter, who directed the channel ident. The piece contains nods to classic Bond imagery and utilised a broad spectrum of VFX techniques including CG, live footage, 2D and 3D and an elements shoot.
The ident opens with a CG gun shooting playing card suits, which transform into a bullet trail, before morphing into smoke. To create the skull sequence, a glass model was created and shot underwater. High-speed paint and smoke elements were combined with CG fluid to generate the final shot.
The camera pans to a classic Bond Golden Girl, which was shot using a live model painted head to toe in gold paint. After the footage was shot, the girl was re-modelled in 3D to create the effect of her melting away, seamlessly merging into her surroundings.
VFX Supervisor Carsten Keller said, “This was an amazing project to work on - from creating a new Bond ident, to collaborating so closely with such a talented director. John set the bar high by presenting us with some outstanding graphic storyboards from the outset. We’re really pleased with the result.”
John Sunter, Senior Director at Sky Creative Agency, said “Being with MPC was very reassuring. Working with MPC Creative and having such knowledgeable vfx supervisors on the shoot meant that the tricky bits worked and I could focus on the action and ‘graphic look’ of the shots. The CG team were open to experimentation and the compositors went above and beyond the call of duty in bringing my story boards to life and creating a beautiful piece of work.”
View the ident here.
Agency: Sky Creative
Director: John Sunter
Producer: Lynn Avser and Sharon Kersely
Production Company: MPC Creative
Production Company Producer: Jeremy Smith
VFX Producer: Paul Branch
VFX Supervisors: Ludo Fealy and Carsten Keller
Infectious Wrapping Paper to Help the HomelessWCRS turns to beautiful bacteria-inspired design for the Wrap Up Project
(2 hours ago)
Isobar Launches Sony 'One Stadium' FilmGlobal celebrations captured to mark World Cup Draw
(3 days ago)
Betfair Backs Ball Street’s World Cup BidDigital football channel teams with bookmakers on alternative World Cup Draw coverage devised by Arena
(3 days ago)
David&Goliath's 'Beautifully Simple' VIZIO CampaignNew smart TV & sound bar are “So easy, even an adult can figure it out.”
(3 days ago)