Behavioural Science Practice #OgilvyChange Launches in Australia

One of the world’s most influential behavioural science practices - #ogilvychange – is opening in Australia, bringing world-class research in cognitive psychology and behavioural economics, and a network of global academic connections to our shores.

First established in the UK by renowned behavioural science experts Rory Sutherland (Vice-Chairman, Ogilvy & Mather UK) and Jez Groom (Director of Strategy Integration) in 2012, the practice combines the gravitas of cognitive sciences with the communications expertise of the world’s largest advertising network, to influence people’s behaviour and purchase decisions.

Since launching overseas, #ogilvychange has worked on some of the globe’s biggest brands and with leading organisations to map and change people’s behaviour.  While still viewed by many as an emerging marketing science, the reach of #ogilvychange continues to expand, launching in both Prague and Madrid early this year, and most recently in Singapore.

Now the model will be utilised in Australia, based out of Ogilvy’s Sydney office and led by Sam Tatam. Tatam, who holds an MA in Psychology, recently returned from London where he worked closely with Rory Sutherland and the #ogilvychange management team.