senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Beautiful Animated Film Reveals Hardships of the Roma People in Spain

15/12/2017
Group745
Advertising Agency
Madrid, Spain
242
Share
FSG teamed up with DDB Spain to launch #PartirDeCero campaign
Group_3646

Fundación Secretariado Gitano (Gypsy Secretariat Foundation) has launched a new campaign raising awareness about the inequalities and discrimination the Roma community still experiences in education, employment, housing or health.

To this end, FSG teamed up with DDB Spain to launch the first-ever video that starts with a negative number of views, #PartirDeCero, featuring the voice of famous Spanish actor Antonio Resines. The emotive animated short film tells the story of Samara, a Roma girl who travels a road full of obstacles to get to Zero city, the city of equality which is a metaphor for the difficulties that thousands of young Roma face in their daily lives. The short film also has a story version written by the journalist and writer Máxim Huertas. 

The challenge launched by the FSG seeks to overcome the 750,000 negative number of views the video starts out with (which represent the estimated number of Roma people living in Spain) and reach zero views before December 20th, the International Human Solidarity Day.

Additionally, the foundation seeks the support of citizens, institutions, companies, organisations, schools and more to start a movement in favour of equality with a view to building a society in which nobody starts at a disadvantage. To this end, FSG has published a Decalogue for a Zero City, a manifesto that everyone can join in on the website of the campaign.  

Credits
Agency / Creative
Production
Work from DDB Spain
Group745
Mother
Heroes of Today
05/05/2023
15
0
Group745
#PartirDeCero
Fundación Secretariado Gitano
15/12/2017
21
0
ALL THEIR WORK