BBR Saatchi & Saatchi and eToro Present: HODL
Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’.
A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation.
HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it.
So in an attempt to familiarise people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.
And see Kristian explain in no uncertain terms what HODL actually means below.
Director of Marketing Operations: Avital Sobol
CEO & Founder: Yoni Assia
Strategic Planner: Lora Goichman (Supervisor)
Copywriter: Shlomi Dubish
Art Director: Mor Barkai
Creative Agency: BBR Saatchi & Saatchi
Copywriter: Omri Tzidon
Art Director: Shani Sofer & Anahi Raveh
Planner: Eva Hasson
Producer: Rani Carmeli
Chief Creative Officer: Idan Regev
Creative Director: Naor Itzhak
Digital Producer: Tali Sasson
Media Planner: Ronit Shekel
Chairman: Yossi Lubaton
VP Planning: VP Strategic Planning: Yossi (Joe) Baruch
VP Client Services: Noa Sharf
Director: Rani Carmeli
Chief Operating Officer: Dorit Gvili
Account Supervisor: Shirley Konka