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Creative

BBR Saatchi & Saatchi and eToro Present: HODL

lbbonline.com, 1 month, 3 weeks ago

HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else

BBR Saatchi & Saatchi and eToro Present: HODL

Whoever is a Game of Thrones fan, is no doubt familiar with the bulky and enigmatic character of HODOR who throughout the show’s seasons carries Bran on his back while uttering only a single word: ‘HODL’.

A word which has sparked many memes and which according to eToro’s latest global campaign is a gross misappropriation.

HODL which for many people has become shorthand for ‘hold-the-door’ refers for cryptocurrency fans and other people in the know to quite something else: the act of holding on to your cryptocurrency rather than selling it.


So in an attempt to familiarise people with the world of finances, cryptocurrency and online social trading, BBR Saatchi & Saatchi and eToro are taking a page out of some of the world’s most iconic shows.

And see Kristian explain in no uncertain terms what HODL actually means below.

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Client

Advertiser: eToro

Director of Marketing Operations: Avital Sobol

CEO & Founder: Yoni Assia

Strategic Planner: Lora Goichman (Supervisor)

Copywriter: Shlomi Dubish

Art Director: Mor Barkai

Creative Agency

Creative Agency: BBR Saatchi & Saatchi

Copywriter: Omri Tzidon

Art Director: Shani Sofer & Anahi Raveh

Planner: Eva Hasson

Producer: Rani Carmeli

Chief Creative Officer: Idan Regev

Creative Director: Naor Itzhak

Digital Producer: Tali Sasson

Media Planner: Ronit Shekel

Chairman: Yossi Lubaton

VP Planning: VP Strategic Planning: Yossi (Joe) Baruch

VP Client Services: Noa Sharf

Director: Rani Carmeli

Chief Operating Officer: Dorit Gvili

Account Supervisor: Shirley Konka