BBH APAC Leaves a Lasting Footprint with Nike's Shoe-shaped Stadium
BBH Asia Pacific and Nike have built a shoe-shaped stadium in the Philippines to promote the brand's LunarEpic trainers.
The pop-up stadium in Manila gives runners the chance to race against an avatar. Through a series of challenges centred on time and distance, runners are encouraged to compete against their avatar, which responds to their performance and pushes them to go beyond their limits.
Creative Agency: BBH APAC
Category: Clothing/fashion , Shoes
Genre: Creative technology