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Creative

BBH APAC Leaves a Lasting Footprint with Nike's Shoe-shaped Stadium

BBH Singapore, 3 months ago

Nike collaborates with BBH to create giant running track in Manila

BBH APAC Leaves a Lasting Footprint with Nike's Shoe-shaped Stadium

BBH Asia Pacific and Nike have built a shoe-shaped stadium in the Philippines to promote the brand's LunarEpic trainers.

The pop-up stadium in Manila gives runners the chance to race against an avatar. Through a series of challenges centred on time and distance, runners are encouraged to compete against their avatar, which responds to their performance and pushes them to go beyond their limits.


Advertiser

Advertiser: Nike

Creative Agency

Creative Agency: BBH APAC

Category: Clothing/fashion , Shoes

Genre: Creative technology