BBDO's 'Approved' Foot Locker Campaign
Foot Locker has launched its new ‘Approved’ Campaign with NBA All-Stars. The advertising, created by BBDO New York, includes three TV spots starring a dynamic group of elite NBA All-Stars: Carmelo Anthony, Chris Bosh, James Harden, Kevin Love, and Russell Westbrook. The spots center on the fantastical lengths these guys will go to keep their Foot Locker Approved gear fresh.
Tear Away - James Harden likes to keep his Approved Foot Locker gear fresh. Russell Westbrook tests the limits of that dedication. So he always wears more than one. The Beard wins. Approved.
Yacht - Russell Westbrook, James Harden and Kevin Love are sporting new Foot Locker Approved gear. There's no way they're getting it wet. Chris Bosh wants to see how far they'll go.
Melos - Carmelo Anthony hires a team of "extra Melos" to wear all his Approved Foot Locker gear at the same time.
Foot Locker’s "Yacht", "Melos", "Tear Away" Creative Credits
Client: Foot Locker
Agency: BBDO New York
Title: "Yacht", "Melos", "Tear Away"
Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill
Senior Creative Director: Dan Lucey
Associate Creative Director/Writer: Alex Taylor
Associate Creative Director/AD: Jason Stefanik
Executive Producer: Anthony Curti
Assistant Producer: Lawrence Chen
Music Producer: Melisa Chester
PRODUCTION: BISCUIT FILM WORKS
Director: Aaron Stoller
Mangaging Director: Shawn Lacey
Executive Producer: Holly Vega
DP: Brian Donahue
Line Producer: Mala Vasan
EDITORIAL: No6
Editor: Chan Hatcher
Exec Post Producer: Toni Lipari
Producer: Evan Meeker
Asst Editor: Matt Ferran
VISUAL EFFECTS: EIGHT VFX
Exec Producer: Shira Boardman
Exec Producer: Baptiste Andrieux
VFX Supervisor: Philip Ineno
Sr. Producer: Marsi Frey
3D Supervisor: Marcus Stokes
3D Artist: Marko Manderic
GFX: HORNET INC
Creative Directors: Santa Maria
SOUND DESIGN: HENRY BOY
Sound Designer: Bill Chesley
TELECINE: CO3
Colourist: Tim Masik
MIX: SOUND LOUNGE
Final Mix: Tommy Jucarone
