BBDO Taiwan Appoints New ECD Martin Tsai

BBDO Taiwan has announced the appointment of award-winning creative, Martin Tsai, as its new executive creative director.

Tsai has 15 years’ experience in branding and design, spanning a wide range of industries including automotive, financial services, insurance and consumer goods. Prior to joining BBDO, Tsai held positions as creative director at Ogilvy & Mather Taiwan, and associate creative director at DraftFCB. His work has garnered many accolades over the years, including awards at Cannes, LongXi, Times Awards and AdFest.

Fu commented on Tsai’s appointment, stating, “Martin brings a wealth of experience and focus on creativity that will help drive breakthrough programs and effectiveness for BBDO. Throughout his impressive career, Martin has been recognized by his peers and our industry with numerous awards. Martin’s passion is remarkable and we are thrilled to have him on board.”

“I’m very excited to join BBDO Taiwan to help shape its future. I look forward to working at the convergence of creativity and technology. Ideas power everything, but in today’s complex multi-channel and technology-driven world, having the ability to realize those ideas and to deliver them is key”, said Tsai.