BBDO San Francisco Launches Touching Campaign for Sutter Health

Sutter Health believes in creating a personalized, high-value health care experience for their patients. A new campaign, developed by BBDO San Francisco, gives a different perspective to what a meaningful partnership feels like between a patient and their healthcare provider. 

The work, which features four 30 second TV spots, builds on the successful “We Plus You” tagline. It takes a different approach to healthcare advertising by using emotional storytelling, which is both engaging and comforting.