BBDO New York Picks the Perfect Peanut for M&M

During Super Bowl XLVIII, Mars Chocolate debuted new television advertising in support of M&M’S Peanut, effectively kicking off the “Year of Peanut.”

Now comes the latest spot in this campaign.

The commercial, called “Conveyor," once again stars Yellow and emphasizes the fact that only “1 in 100” peanuts are lucky enough to actually make it into the product.  It was created by BBDO New York, Mars chocolate’s creative agency partner.  The spot debuts this week and will air for the remainder of the year.

Credits

Agency: BBDO New York

Client: Mars/M&M’S

Title: “Conveyor”

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Tim Bayne

Executive Creative Director: Lauren Connolly

Copywriter: Talon Gustafson

Producer: Sofia Doktori

Executive Music Producer: Melissa Chester

Senior Account Director: Susannah Keller

Account Director: Carrie Lipper

Account Manager: Tani Nelson

Account Executive: Alyce Regan

Production/post/VFX Houses: Framstore

Director: David Hulin

Senior Producer: Nick Fraser

VFX/CG Supervisor: James Dick

Lighting Lead: James Dick

Animation Lead: Will Frazier

Animation: Nico Cappuccio

Compositing Lead: Corinna Wilson

Edit House: PS260

Editor: JJ Lask

Assistant Editor & Offline GFX: Matt Posey

Senior Producer: Laura Lamb Patterson

Final Mix/Sound Design: Heard City