Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

BBDO Minneapolis Cracks Open a Stewski for New Dinty Moore Campaign

BBDO North America, 4 months, 1 week ago

Agency produces spot that artfully walks the modern/vintage line

BBDO Minneapolis Cracks Open a Stewski for New Dinty Moore Campaign

Dinty Moore Stew has launched a new digital campaign that aims to get audiences to crave stew like they crave a brew after a long day’s work. This “Stewski” campaign was born from the simple insight that the core Dinty Moore Stew consumer works hard and deserves – and craves – a hearty reward at the end of the day. 

Created by BBDO Minneapolis, the “Stewski” spot harkens back to the days of advertising where gratuitous product shots and simple characters seamlessly create an enjoyable story. Taking a page out of the vintage beer ad book, this brand truly embraced the fact that Dinty Moore Stew is a legacy product, and produced a spot that artfully walks the modern/vintage line. 

Advertiser

Brand Manager: Nikki Austinson

Marketing Director: Nicole Behne

Advertiser: Dinty Moore

Creative Agency

Executive Creative Director: Noel Haan

Creative Agency: BBDO Minneapolis

Chief Creative Officer: David Lubars

Associate Creative Director: Allison Brink, David Mackereth

Producer: Debra Lustig

Group Account Director: Alison Siviter

Account Supervisor: Olivia Sherlock

Category: Conveniece , Food

Genre: Comedy