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Creative in association withGear Seven
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BBDO Minneapolis Cracks Open a Stewski for New Dinty Moore Campaign

13/02/2017
Group745
Advertising Agency
Minneapolis, USA
150
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Agency produces spot that artfully walks the modern/vintage line
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Dinty Moore Stew has launched a new digital campaign that aims to get audiences to crave stew like they crave a brew after a long day’s work. This “Stewski” campaign was born from the simple insight that the core Dinty Moore Stew consumer works hard and deserves – and craves – a hearty reward at the end of the day. 

Created by BBDO Minneapolis, the “Stewski” spot harkens back to the days of advertising where gratuitous product shots and simple characters seamlessly create an enjoyable story. Taking a page out of the vintage beer ad book, this brand truly embraced the fact that Dinty Moore Stew is a legacy product, and produced a spot that artfully walks the modern/vintage line. 

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