BBDO Minneapolis Cracks Open a Stewski for New Dinty Moore Campaign
Dinty Moore Stew has launched a new digital campaign that aims to get audiences to crave stew like they crave a brew after a long day’s work. This “Stewski” campaign was born from the simple insight that the core Dinty Moore Stew consumer works hard and deserves – and craves – a hearty reward at the end of the day.
Created by BBDO Minneapolis, the “Stewski” spot harkens back to the days of advertising where gratuitous product shots and simple characters seamlessly create an enjoyable story. Taking a page out of the vintage beer ad book, this brand truly embraced the fact that Dinty Moore Stew is a legacy product, and produced a spot that artfully walks the modern/vintage line.
Advertiser: Dinty Moore
Brand Manager: Nikki Austinson
Marketing Director: Nicole Behne
Creative Agency: BBDO Minneapolis
Producer: Debra Lustig
Executive Creative Director: Noel Haan
Chief Creative Officer: David Lubars
Group Account Director: Alison Siviter
Associate Creative Director: Allison Brink, David Mackereth
Account Supervisor: Olivia Sherlock
Category: Conveniece , Food