BBDO Malaysia uses Malay Folklore To Inspire Guardian’s Raya Campaign

This Raya, BBDO Malaysia and Guardian Malaysia celebrates the country's rich cultural history by adapting a well-loved Malay folklore on screen, using Wayang Kulit as its main visual element. 

Titled Bawang Putih dan Bawang Merah, the story that inspired the web film is also dubbed the “Malay version of Cinderella” because of their similar storylines; a kind-hearted woman (Bawang Merah) overcoming her evil stepmother and sister to be with her true love. The film adaptation, however, takes on a more comedic twist. 

Since the launch on 6th June, the video has received over 1.4 million views on Facebook. 

“We wanted to create something that is deeply rooted in local culture and traditions, but also fresh enough to impress our audience. I’m glad the team made it happen. The combination of Wayang Kulit, the folklore, and comedic twists makes this film truly beautiful,” said Christina Low, Marketing Director of Guardian Malaysia. 

“The team is delighted to be part of this campaign that would put a smile on many Malaysians. We look forward to more exciting work with Guardian in future,” said Farrah Harith McPherson, Gen-eral Manager of BBDO. 

The music arrangement for the piece was done by Kamrul Hussin and Geng Wak Long. Kamrul also played the wayang kulit, while Zamzuriah Zahari produced the song and choreography. The actors were from Akademi Seni Budaya Dan Warisan Kebangsaan (ASWARA).