BBDO Hong Kong Wins AIDS Concern Business
BBDO Hong Kong has won the AIDS Concern business following a four agency pitch. AIDS Concern is the first non-government charity organisation established in Hong Kong to address HIV-AIDS care.
BBDO will be responsible for delivering a two-year campaign to achieve 'Triple Zero' – zero new infections, zero stigma, and zero AIDS deaths – through increased HIV-AIDS testing in Hong Kong.
Derek Chung, Program Officer at AIDS Concern, said upon announcing their decision: “BBDO Hong Kong’s talent is so culturally diverse and just felt right for our creative brief. We are excited to see how this unique project will provoke discussion in the community.”
JC Catibog, Managing Director of BBDO South China and Greater China Chairperson for Omnicom’s OPEN Pride LGBT initiative, said of the win: "We have the highest admiration for the work AIDS Concern does as an organisation, and are humbled by the opportunity to accelerate understanding, acceptance and most importantly – action, in promoting HIV-AIDS testing and sexual health in Hong Kong.”
Category: Charity , Corporate and social