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BBDO Bangkok Launches Innovative New Campaign to Help Find Missing People

The 'Missing Look Alike' Campaign, for The Mirror Foundation, aims to help people remember the faces of missing people

BBDO Bangkok Launches Innovative New Campaign to Help Find Missing People

The Mirror Foundation, in cooperation with BBDO Bangkok, recently launched “The Missing Look-Alike” campaign, defining a new way to help people remember the faces of missing people.

The campaign aids people’s recognition of the faces of missing people by using familiar faces and was launched nationwide with the help numerous Thai celebrities, to demonstrate to people how missing people can be recognized with the help of a familiar face.

“Scientifically, people’s brains are wired to more easily remember new information when it is connected to information that they are already familiar with.” said Suthisak Sucharittanonta, Chairman and CCO of BBDO Bangkok. “…and this brain miracle is what inspired the campaign.” he continued.

“We first let well-recognized, public figures help find missing persons with faces similar to their own.” said Kusuma Ruchakityanon, Associate Creative Director BBDO Bangkok. “Many popular Thai celebrities joined the campaign, including Khun Dilok Thongwattana , Khun Ae Maneerat Kamouan, Khun Ounruen Rachot, Khun Pichet Iemchaona, Khun Nuannong Jamikorn, Khun Nirun Boonyarattaphan, Khun Supathat Opas, and Khun Ravich Therdwong, which helped give the campaign and missing persons much needed exposure. Our hope is that the campaign will continue naturally with the general public using faces of friends, relatives, or celebrities, to aid recognition.” she continued.

Missing persons may be all around us. Recognizing their faces increases the chance that they can be found and returned to their homes and loved ones. The public is invited to help find other missing people by sharing or looking at photos on The Mirror Foundation’s social media page at


Advertiser: The Mirror Foundation

Creative Agency

Creative Agency: BBDO Bangkok

Copywriter: Kusuma Ruchakityanon/ Chatchanit Yenjai

Art Director: Pakorn Inthachai / Vorathep Onlamul

Producer: Yathip Thanitthanaphat/Jirapan Vasanabunsongserm

Executive Creative Director: Chalit Manuyakorn

Chief Creative Officer: Suthisak Sucharittanonta

Client Servicing: Arunee Rueangwattanaporn

Associate Creative Director: Kusuma Ruchakityanon

Creative Group Head: Tiabtawan Limjittrakorn

Account Manager: Sununthana Aunchananun / Lapasrada Savikul

Account Director: Wachira Ampornpachra

Production Company

Production Company: TRITON

Director: Sihabutr Xoomsai

DOP: Assada Sreshthaputra


Sound Production: Cine sound

Genre: PR