BBDO Atlanta's 'It's Not Complicated' for AT&T
AT&T has launched new advertising to help support its 4G network. The campaign is called “It’s Not Complicated” and features a group of second graders who help illustrate a set of simple truths – where doing two things at once, being bigger and faster is better. These truths are analogous to advantages provided by AT&T’s 4G network. There are three TV spots, two of which also feature the iPhone 5. Quite simply, when you get down to it, it’s not complicated: AT&T is simply a better choice.
The campaign was created by BBDO Atlanta.
Agency: BBDO Atlanta
Client: AT&T
Title: “Laser Boy,” “Grandma,” “Treehouse”
Chief Creative Officer: David Lubars
Senior Creative Director: Grant Smith
Executive Creative Director: Heather Gorman
Executive Creative Director: Jeff Spillane
Art Directors: Roryi Odani
Copywriters: Jason Miller
Producer: Angela Narloch
Music Producer: Melissa Chester
Production Company: Caviar
Director: Jorma Taccone
Director of Photography: Brandon Trost
Editing: Lost Planet
Editor: Charlie Johnston
Editor: Paul Snyder
Visual Effects: Spontaneous NY
Producer: Bryce Edwards
Audio Post: Sonic Union
Mixer: Steve Rosen
