Bashful Group Launches Dedicated Fashion, Lifestyle and Beauty Agency Smile Agency
Bashful Group has today launched Smile Agency,
a specialist creative agency providing 360 degree services across
strategy, creative, production, design and digital for the luxury,
fashion, beauty and lifestyle sectors as a sister agency to acclaimed
creative agency Bashful.
Smile Agency is born from Bashful's unrivalled pedigree in the fashion, beauty and lifestyle sectors developing award-winning brand strategy and creative for Saba, Sportscraft, Goldwell, KMS, Zimmermann, and General Pants.
Bookallil, along with co-founder and creative director Emil Vrisakis (above centre) and business director Jolene Cornford (above right) have launched Smile Agency with a line-up of covetable foundation clients including Zimmermann, alice McCALL, David Lawrence, Noni B Group (Noni B, BeMe, and Autograph), Jag Jeans Phillippines, Hot Springs (Lover, Vestire and Cooper Street) and Goldwell Hair.
Says Vrisakis: "Our vision for Smile is to create exceptional work that is as distinctive as it is inspiring. We want to make stuff that is strategically robust, informed by culture and that people fall in love with."
Smile Agency will next week unveil a new website for celebrated Australian designer Alice McCALL that is anticipated to set a new standard for best-in-class. Continuing a nine-year relationship with Zimmermann as brand guardians, developing campaign imagery and collateral design, Smile Agency will also reveal their latest campaign in October.
Says Cornford: "I'm excited to work with the guys to launch a new business in a space I've been passionate about my entire life. I'm a strong believer that when great minds come together we can create work that is not only beautiful but effective."