Barkley Appoints Susan Neuman as First Head of Production
Barkley has appointed Susan Neuman to the newly created role of SVP, Head of Production, the independent Kansas City agency said today.
“The creation of the role comes after a year of supernova growth in our production department—not only in size, but the array of things we're producing and kinds of companies we're working with,” says Jason Elm, Barkley Executive Creative Director. “Susan has already been instrumental in that growth, and she’s the right person to lead it going forward.”
In her previous role as VP, Executive Producer, Neuman worked with Barkley leadership to revamp production protocols to support non-traditional marketing efforts.
"I hate to see an amazing idea get killed because it’s not clear how to make it happen,” said Neuman. “In this new role, I’m even better positioned to push forward solutions.”
Neuman joined Barkley in 2014 to head up production efforts for their international Dairy Queen account. Neuman previously served as VP Executive Producer at Bernstein-Rein Advertising, another Kansas City independent, working on national broadcast and digital campaigns for Wal-Mart, Time Warner Cable, Hostess, Petsmart, McDonald’s and Ruby Tuesday, among others. Immediately before Barkley, she held a senior manager role on the client side with Applebee’s marketing communications team, on point with then-agency of record CP+B, to produce national broadcast work and other integrated marketing initiatives.