Barcelona and Messi are Up Before Dawn in adidas Ad from &Rosas
Argentinian F.C. Barcelona player and other athletes get up early to run in their SolarBOOST trainers
&Rosàs creative agency has created a series of ads for adidas’ SolarBOOST trainer model that centre on F.C. Barcelona and international football star Leo Messi, as well as Jordi Alba, Carles Aleñá and María Pilar León, and other adidas athletes such as Carles Castillejo, Ingrid Pino or María Vicente. The dawn and Barcelona city are also key protagonists in the creative pieces.
The main spot starts saying “Who says the city wakes up when the sun rises?” and it finishes saying “Barcelona wakes up with you”, with the slogan ‘Run to Rise’. The rest of the videos specifically focus on each of these sportsmen and sportswomen, who shared them through their social media profiles.
The rest of the ads each athlete puts in their social media profiles:
-‘Jordi and Carles’ version:
-‘María [Vicente]’ version:
Executive Creative Director:
Head of Art:
The Production Club
Jorge Llama, Carlos Vidal-Ribas
Post Production / VFX
Post Production Company:
Thirty Two Music