Bake & Wake: The Caffeinated Turkey Rub to Fight Off Effects of Tryptophan

Zulu Alpha Kilo has mixed the bizarre with the charitable for their turkey themed agency holiday card.

The “card” takes a three-pronged approach. The first is a product the agency has created called Bake & Wake. It’s a caffeinated turkey rub crafted to keep you awake and alert after a sleep-inducing turkey binge.  Zulu partnered with a local artisan spice house, First Spice Mixing Company LTD to create the rub and Zulu designed the packaging in-house.

 

The second prong is a video entitled Turkey Rub, featuring an Australian masseuse who delicately tenderises a real turkey using a combination of massage and relaxation techniques. The 15-minute video covers the entire session, including application of the butter, inserting of the stuffing, shiatsu massage, and of course, seasoning the bird with the Bake & Wake turkey rub.

The agency also showed its charitable side by donating 150 turkeys to Second Harvest, a food rescue organisation that provides 30,000 meals a day in Toronto.

 

In Christmases past, the agency fed 8,000 homeless people through its Singing Zuligans site, and created the Kringl app in partnership with Make A Wish Canada, bringing Santa into over 500,000 homes around the world.