B-Reel Helps H&M Get Ready for Christmas

Production company B-Reel and director Johan Perjus recently worked with Strange Cargo Film to create a new integrated holiday campaign for H&M starring supermodel and fashion icon Christy Turlington Burns, along with A-list models Doutzen Kroes and Liu Wen. Aimed at the upcoming Christmas season, the spot was shot over three days in an old manor house, and will continue to air throughout the holiday season in the United States and Europe. 

From the outset of the project, B-Reel collaborated closely with H&M Creative Director Nicklas Åhren to develop the spot’s script and overall vision. The online experience is an extension of the spot, offering users to further explore the items in a luxurious collage setup, with product shots, details of the interior, cinemagraphic loops and interactive modules.
 

Credits

Production Company: B-Reel
Director: Johan Perjus