B-Reel Adds Depth and Breadth to Global Executive Leadership Team

Creative agency B-Reel this week announced the hiring for three key positions - Jed Grossman as Managing Creative Director, Nicole Bush as Brand Director, and Kate Hironaka as Chief Strategy Officer.

B-Reel welcomes the addition of Jed Grossman to it’s New York office as Managing Creative Director after he has been previously Creative Director at Mother New York where he led memorable campaigns for Sour Patch Kids, Oscar Health Insurance, and Virgin Mobile to name a few. Prior to that, Jed held senior art director and art director titles at Strawberry Frog and Crispin Porter + Bogusky. In his new role, he will be tasked with leading creative for B-Reel New York’s client roster which includes Google, Facebook and MTV.

Andy Williams, Managing Director, adds, “Jed puts the AWWW in Creative Directawww. We’re very excited to have him join the team.”

“Starting this new chapter with B-Reel is the perfect fit. I’ve admired this wild bunch of crazy thinkers for a long time,  It’s with great excitement that I join the team,“ says Grossman.

B-Reel also welcomes the addition of Nicole Bush as the Brand Director, overseeing such clients as Google, Facebook, and Virgin America. Bush joins B-Reel after a six year stint at Zambezi as head of communications where she also led business development and served as an Account Director. Bush oversaw the national launch of a new Coca-Cola brand within the Glaceau portfolio and managed all integrated marketing communications initiatives for two years. Bush’s previous experience includes brand management at 72andSunny, where she was one of the agency’s first hires.

“B-Reel has a truly unique offering of creativity, innovation and integrated marketing solutions for its clients. I’m honored to be a part of such a talented group,” says Bush.

“B-Reel is continuing to build the team in both L.A. and N.Y. with experienced, super smart and nice people and Nicole is a great fit for us,” says Pelle Nilsson, COO of B-Reel in North America.  “We’re very excited to have her joining the team."

Lasts but not least, Kate Hironaka was named Chief Strategy Officer for B-Reel in North America, becoming B-Reel’s first Chief Strategy Officer. Kate served as Director of Strategy for B-Reel for two years prior.

“Kate is one of the smartest brains out there and she’s a very important part of pushing B-Reel Creative to the next phase of our evolution,” comments Pelle Nilsson, COO North America

Hironaka adds: “It’s exciting to apply my background in strategy and business development to growing the B-Reel brand, in addition to our client’s business.”