AllTogetherNow, part of The&Partnership, is tasked with telling the beauty brand’s story to a new audience
AllTogetherNow has been appointed as the global corporate digital agency for Avon – tasked with helping develop Avon’s corporate content strategy and digital content, following a competitive pitch.
The programme will help unify the cosmetic company’s brand, delivering global corporate messaging to over 50 markets, that can be localised to work across all their own channels and deployed to their 6 million Representatives worldwide.
The agency will play a vital role in telling the story of the brand, known for their industry-leading product innovation, and of their global support for women’s causes - using innovative digital platforms to elevate and harness the power of their Avon Representatives.
For over 130 years, empowering women has been fundamental to Avon’s mission - providing women with a flexible opportunity to earn money on their own terms. In addition to delivering great value, world class beauty, the company has raised vital funds and awareness for women’s issues. Avon has to date donated over $1 billion, primarily through its Avon Breast Cancer Promise and Avon Promise to Help End Violence Against Women and Girls.
Steve Parker, Managing Director at AllTogetherNow, said: “Working with Avon is a fantastic opportunity. It’s given us the chance to build the company’s corporate communications worldwide, and we’re really excited to start helping Avon showcase all the amazing work they do, and the brilliant principles they stand for”.
Natalie Deacon, Executive Director Communications at Avon said: “Engaging our teams across the world, in places as diverse as Mexico, Russia, South Africa and the Philippines, and uniting them all under one Avon story is a task that plays to the strengths of AllTogetherNow. We’re proud of the past 130 years of standing tall alongside all the fantastic women we work with globally, and are looking forward to helping them share this story.”