Autotrader Reignites the Excitement of Car Shopping With 'One Search'
Car shopping site Autotrader and Zambezi are back with "One Search", the second spot and follow-up to "The Journey" which debuted in September.
The campaign is primarily aimed at Millennials and aims to to reignite the excitement of the car shopping experience while promoting the benefits of Autotrader, including saved searches and text alerts, in real-life scenarios that car shoppers can relate to.
In “One Search,” we follow a young woman who uses Autotrader to find the perfect car for her new life in a new city.
Creative Agency: Zambezi
Category: Automotive , Cars