Campaign from Saatchi & Saatchi Sydney aims to position Autotrader as a challenger brand with a distinct tone of voice
Saatchi & Saatchi Sydney has launched the Autotrader brand in Australia with the campaign 'A Smarter Way To Trade Auto', featuring press, OOH, digital and broadcast TV.
Autotrader, part of Cox Automotive Australia Group, is a digital car trading platform which aims to give greater information and transparency to connect buyers with sellers so both parties benefit.
Says Toby Aldred, general manager, Saatchi & Saatchi Sydney: "The creative aims to position Autotrader as a challenger brand with a distinct tone of voice. This builds on the strategy we have developed to help disrupt the traditional and embedded ways of buying and selling cars."
Says Dan Pugh, marketing director, Autotrader: "Autotrader is here to challenge the established and traditional ways of buying and selling cars. This creative allows us to achieve that by establishing the Autotrader tone of voice with some cheeky and intelligent executions."
Retail and Restaurants
With an LBB company page, you can upload all your press, work, jobs and events at the click of a button, giving your news an audience of over 120,000 users in over 160 countries. You will also be connected with our editorial team, and become part of our global creative community.