Audi Australia Drives Desire in Latest 'Today is Your Day' Campaign
Everyone can relate to the feeling of unrequited desire, so the story at the heart of a new campaign for Audi Australia, created in partnership with 303 MullenLowe Sydney, is told from the perspective of a man who longs to drive his own Audi.
The campaign promotes Audi's 2.0% comparable rate finance offer and introduces the tagline 'Today is your day'.
Says Andrew Doyle, managing director, Audi Australia: "This campaign represents an evolution for Audi Australia as its sales message is driven by a human insight, while our 2.0% per annum comparison rate is the catalyst that will help people realise today is their day for owning the Audi they've been longing for."
Earlier this month, 303 MullenLowe unveiled a brand campaign for Audi Australia, which champions the company's heritage ahead of a new wave of product arriving soon in Australia. The first installment, 'Challenge', launched on 7thSeptember, with 'Details and 'Versus' soon to follow.
Client: Audi Australia
Agency: 303 MullenLowe
ECD: Richard Morgan
Copywriter: Joe Van Trump
Art director: Jeena Van Der Heul
Group Business Director: Georgie McGarr
Business Manager: Kiely Decker
Producer: Sean Ascroft
Production company: Collider
Director: Damon Cameron