AT&T Warm Up for the Olympics

As part of its sponsorship of the U.S. Olympic Team, this week, AT&T has released a new television commercial that recognizes and salutes the efforts of the athletes to prepare and compete at the Olympic Games.  It’s a commitment that requires these extraordinary individuals to “rethink possible.” The spot comes from BBDO NY and was brought to life by directors Marie Hyon and Marco Spier and production companies Psyop and Smuggler. 

 

Olympian swimmer Ryan Lochte makes a splash in the spot, crossing the Atlantic to get to London 2012, as he acknowledges, “Luck doesn’t get you to the Olympic Games…I swam here.”

 

View the spot here: http://www.youtube.com/watch?v=ew95aGGrWlg

 

Credits

Agency:                                                            BBDO New York

Client:                                                              AT&T

Title:                                                                 Warming Up

 

 

Chief Creative Officer:                                     David Lubars

EVP, Senior Creative Director:                         Grant Smith

EVP, Senior Creative Director:                         Rick Ardito

Creative Director, Copywriter:                         Peter Albores

ACD, Art Director:                                            Hunter Fine

Head of Production:                                        David Rolfe

Executive Producer:                                         Julie Collins

Senior Producer:                                              Cheryl Gackstetter

Music Producer:                                               Melissa Chester

 

Production Company:                                      Smuggler

Executive Producer:                                         Allison Kunzman

Producer:                                                         Kate Sutherland

Directors:                                                         Marie Hyon and Marco Spier

 

Production Compnay:                                      PSYOP

Directors:                                                         Marie Hyon and Marco Spier

Executive Producer:                                         Lucia Grillo

Producer:                                                         Ana Karina DeCastro

MassMarket Creative Director/2D Lead:        Drew Downes

VFX Supervisor:                                               Joerg Liebold

 

Edit:                                                                 Final Cut

Editor:                                                              JD Smith

Telecine:                                                          Nice Shoes, Chris Ryan

Mix:                                                                  Sound Lounge, Tommy J.

 

Music & Sound Design:                                   Q Department

 

Composers:                                                     Drazen Bosnjak & Sam Retzer