Asus/Intel ‘In Search Of Incredible’

For the second round of the Asus and Intel "In Search Of Incredible" campaign by Havas Worldwide NY, Paydirt Pictures' Jason Harrington  has directed three astonishing spots starring unwavering "high-liners" Julien and Ingrid.  Filmed at the Mont Blanc in the French Alps, Harrington, with his signature cinematic approach, showcases these athletes challenging the impossible as they traverse a tightrope (the "high-line") between two peaks.  The campaign is live online at the "In Search of Incredible" website, and features a stunning behind-the-scenes film as well as the three spots, "Taichi," "Zenbook," and "Transformer Book."

 

See the website here: http://insearchofincredible.asus.com/uk-en/incredible-moments

 

"Being involved in these commercials was an incredible once-in-a-lifetime experience for me and the rest of the team," remarks Jason.  "It's a rare event to film with real athletes on such a mountain in spectacular but hazardous conditions.  With experiences like waking up in a tent at 5am at 11,358 ft to watch Julien and Ingrid make their first crossing at dawn with barely enough light to see; or filming during a lighting storm when it was so windy that we all thought we would be swept off the mountain - these moments gave us all a feeling of the "incredible," and an amazing sense of camaraderie, which I think shows through in these spots."

 

Harrington has completed commercial work for clients such as BMW, Toyota, Nivea, and Martini (featuring Gwyneth Paltrow) as well as PSA's for the Red Cross, amongst many others.  His work has been recognized by many of the leading advertising award festivals, including the British D&AD, BDA, Chicago International TV and Film Festivals, The Mobius advertising awards, and The International Monitor Awards.

 

Credits

 

BRAND: Asus/Intel

PRODUCTS:  Taichi, Zenbook, and Transformer Book.

TITLE: Online Campaign "In Search of Incredible"

 

Agency: Havas World Wide New York 

Chief Creative Officer: Lee Garfinkel

ECD: Christian Carl

Sr Art Director: Christian Serna

Executive Producer: David Logan

Jr Producer: Jamie Van Eyck

 

Production Company: Paydirt Pictures

Director: Jason Harrington

DP: Alex Barber

Executive Producers: Jonathan Ker, Jeremy Barrett

1st AD: Patrick Cadell

Line Producer: Mary Beth Jenner

 

Editorial: Cutting Room

Editors: Chuck Willis and Chris Hellman

Assistant Editors: Michael Ramirez and David Soto

Producer: Stacey Suplizio

 

Music:

Composer: Neil Cleary

Music Producer: Mike Boris