Asahi Appoints The Monkeys As Lead Creative Agency Partner

Asahi Premium Beverages has appointed The Monkeys Melbourne as lead creative agency of its beer portfolio, including Asahi Super Dry, Cricketers Arms and Mountain Goat.

Creative work for Asahi is expected to roll out this year.

Mark Green, group CEO of The Monkeys, said: "We love working with ambitious clients and Michael Edmonds and the team at APB will be terrific partners."

Paul McMillan, CEO, The Monkeys Melbourne, said: "Asahi marks a great win for The Monkeys and the Melbourne team can't wait to get started."

Michael Edmonds, general manager marketing ANZ, Asahi Premium Beverages, said: "The Monkeys are a great agency, we love their work and the new team in Melbourne come with some awesome beer experience. We cannot wait to see what they can do with our brands."

Asahi Premium Beverages marks the fourth client win for The Monkeys in Melbourne since opening its doors in August last year. Other account wins include Holden, CrownBet and Australia Post.