Hires & Wins
Oct. 30, 2012, 4:40 p.m. by Sapka Communications
Arnold Toronto wins New Balance AccountAgency will oversee company’s Canada-specific marketing needs
Recognising the successful branding work by Arnold Worldwide, New Balance Canada has named Arnold Toronto its agency of record, placing the agency in charge of key marketing needs for the global athletic brand.
Arnold Worldwide of Boston has been the global creative agency of record for New Balance since June 2010, and is responsible for developing the brand’s current campaign and tagline, “Let’s Make Excellent Happen,” which launched in March 2011. Arnold Toronto’s duties for New Balance Canada will include creative adaptation for traditional advertising, digital and social media support, and select in-store work.
“Our counterparts at Arnold Worldwide have done some fantastic work for New Balance, and we will strive to continue to bring this amazing global brand idea to life in Canada,” said Bill Sharpe, Chairman of Arnold Toronto. “New Balance is a great company built on entrepreneurship, innovation and integrity, values that we share as an agency.”
New Balance is known throughout the world for its strong heritage in running and dedication to providing innovative athletic and lifestyle footwear, apparel and accessory products that feature the brand’s hallmarks of performance, fit, comfort, and innovative design.
“New Balance Canada is excited to enter into this relationship with an established and award-winning agency like Arnold Toronto,” said Andrew Prendergast, New Balance’s general manager in Canada. “We’re looking forward to building on our successes in the Canadian marketplace, continuing to promote our innovative products, and further entrenching New Balance as the leader in fit and performance in the running and active lifestyle categories.”
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