Arena Wins Notonthehighstreet.com Digital Account

Media planning and buying agency, Arena, has been appointed by notonthehighstreet.com – the UK’s largest independent curated marketplace – to run its digital display account following a competitive pitch.

Arena will work with notonthehighstreet.com across digital display, including mobile and video, supporting the brand during key sales periods at Christmas and Valentine’s Day and will also be supporting notonthehighstreet.com’s aggressive digital expansion plans.

notonthehighstreet.com, which is renowned for personalisation and unique gifting, has briefed Arena with broadening its appeal from being a gifting site to a destination for lifestyle self-purchase. Arena will work alongside the brand to grow its customer base further, with a focus on appealing to men.

Fiona Wallin, Head of Digital Marketing at notonthehighstreet.com commented: “Throughout the pitching process we were hugely impressed by Arena’s clear grasp of our needs and our ambitions in this our next phase of expansion. We look forward to working closely with the team at Arena to realise our brand ambitions for our position across digital display advertising.”

Ed Cox, Managing Partner at Arena, added: “notonthehighstreet.com is one of the UK’s most exciting and fastest growing e-commerce brands. We’re delighted to be brought on board to help them in their next phase of growth.”

M2M will continue to be notonthehighstreet.com’s retained strategic media planning and buying agency.