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Creative

Arena Arms The Real Housewives of Sydney With Backstab-Proof Fashion

Clemenger BBDO, 1 week, 5 days ago

Campaign via Clemenger BBDO, Sydney, promotes the reunion episode of The Real Housewives of Sydney on Arena.

Arena Arms The Real Housewives of Sydney With Backstab-Proof Fashion

To promote the fireworks, walk-outs and catfights of The Real Housewives of Sydney reunion special, Foxtel channel Arena and Clemenger BBDO Sydney developed Kevlar Couture - a range of backstab proof fashion for The Real Housewives of Sydney.

These one-off dresses, designed exclusively for the Real Housewives, have one unique feature - they're made from military-grade, backstab-proof Kevlar. The collection includes an item for every occasion: the Galvanised Gown is a showstopper that sashays straight from charity ball to high society brawl, the impenetrable Fortdress flips from cocktail to carnage, and the Combat Cape shifts effortlessly from boardroom to bitch-slap.

VIEW THE KEVLAR COUTURE SPOT
VIEW TEST 1 - SAMAURAI SILVERWARE SPOT
VIEW TEST 2 - HIGH CALIBRE CORK SPOT
VIEW TEST 3 - SEMI AUTOMATIC STILETTO SPOT
VIEW OUTDOOR

The tongue-in-cheek campaign features fan favourite housewife Matty Samaei across show promos, high fashion print, a website and a series of social videos that test the durability of the gowns against some high society weapons.

Visit https://www.kevlarcouture.com/.

Client: Foxtel/Arena
Head of Marketing, Entertainment Channels: Gina McGrath, Sasha Mackie
Senior Marketing Exec, Entertainment: Candice Clerici
Marketing Exec, Entertainment: Laura Stewart
Senior Digital Producer: Carla Russo
Digital Producer/Videographer: Tom Radcliff

Agency: Clemenger BBDO Sydney
Executive Creative Director: Paul Nagy
Managing Director: Emily Perrett
Creative Director: Ben Clare, Brendan Willenberg
Creatives: Simon Gibson, Dan White, Josh Aitken, Simon Koay
Planner: Toby Clark
Senior Producer: Steve Tindall, Claire Bisset
Senior Account Director: Holly Whiteley
Senior Sound Engineer: Anthony Tiernan
Editor: Alex Guterres
Online & grade: Jess Morgan
Fashion designer: Dan Jones
Photographer: Steven Popovich
Assistant: Ben McPhee
Production Company: Paper Dragon
Director: Sam Couzens
Executive Producer: Nicola Woolfrey
DOP: Borce Damćevski ACS
1st AC: Nathan Damćevski
Special thanks to Trolley'd