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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Are You Happy with Trump’s America? Because These Guys Are, Says This Ad

23/07/2018
Production Company
Los Angeles, USA
677
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Furlined’s Ted Pauly directs thought-provoking Future Forward USA ad, which was created by three creatives from different agencies
This film was created by a few ad guys trying to save their souls by ousting Trump. Entitled ‘Happy’ and directed by Furlined’s Ted Pauly, it’s gaining traction on social media with tweets from Jon Favreau of Pod Save America saying “Now this is an ad” and from Jesse Ferguson, former deputy press secretary and senior spokesperson for Hillary Clinton, tweeting that it's “…POWERFUL and CREATIVE.” 

The spot was created by Tim Gordon, Nick Kaplan and Jon Fromowitz, usually ply their trade at Droga5, Barton F. Graf and 72andSunny. The idea is pretty simple: it is shocking that the people who are most happy with the direction of the country are also the most evil. The creative idea was to show in a hyperbolic manner three of the main groups most enjoying our current president and how out-of-touch with every day Americans they really are. In the end, even if you are mildly supportive of Trump and his policies, this ad asks, "who are you aligning yourself with?"

Credits
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
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