Archer's Mark Sees Through Eyes of Paralympic Athlete for Toyota

Toyota created a film that allows you to "see" through the eyes of a Paralympic skier.

The film follows Menna Fitzpatrick, taking you on her journey as she trains to compete in her first Paralympic Games. The film illustrates what it's like to ski down the steepest slopes at over 100 km per hour with only three percent vision.

The film was created in collaboration between Saatchi and Saatchi, Dentsu and Archer's Mark, the production company behind Bafta-nominated feature "Notes on Blindness." 

A 3 percent visual impairment filter was created in conjunction with Fitzpatrick and her sighted guide, Jennifer Kehoe, with input from the Royal National Institute for the Blind in London and a team of ophthalmic consultants, to convey the skier’s perception of the world as accurately as possible.

@SeeLikeMenna is part of Toyota’s “Start Your Impossible” campaign created in honour of the company’s shift to a mobility company and eight-year worldwide partnership with The International Olympic and Paralympic Committees. “Start Your Impossible” features Olympic and Paralympic athletes and everyday people with messages of inspiration and courage, as well as future technology, all of which work together to humanize mobility