APA Show Announces Winners for 2018

The Advertising Producers Association in the UK has announced the winners of the APA Show - the APA Collection 2018

In a statement on its website the association said: “The winners of the APA Collection 2018 reflect the theme of this year’s Show: #ColourOutOfDarkness. Despite all the challenges our industry has faced this year, work is still being created to be proud of.

“Once again, the winners showcased don’t just show excellence in one particular category, but an overall impressiveness that judges have deemed makes it one of the best pieces of commercial work created this year.

“Congratulations to all the winners of the APA Show 2018.”

Here are the films that were selected for the Collection:

Absolut - Big Bang

Ancestry DNA - Together Forever

Audi - Clowns

BBC One - The Supporting Act

BBC World Cup - The Tapestry

Bose - Alive

Breast Cancer Now - Time Machine

British Airways - Comic Relief Safety Video

Cadbury - Mum's Birthday

Channel 4 - Idents - 'Football'

Channel 4 - The Great British Bake Off

Diesel - Go with the Flaw

Diesel - Keep The World Flawed

FIFA - More Than a Game

Guinness - Compton Cowboys

Guinness - Goodluck

H&M - Take The Lead

HSBC - Global Citizen

IKEA - Ghosts

Red Cross - Hope

iPhone X - Unlock

Kwiff - Caught Glass

Libresse - #bloodnormal

Lurpak - Softest

Marmite - Gene Project

McDonald's McCafe - Flat What?

MINI - Faith Of A Few

Nike - Nothing Beats A Londoner

Oxfam - The Heist No One Is Talking About

Red Cross - Separated

Sainsbury's - Baby Banquet

Sane - The Intruder

The KFC Ricebox - Lunchtime is Coming

Trainline - The Getaway

Uber - Effortless Night

Warburtons - Pride and Breadjudice

IOC - Become The Light

Winter Olympics - The Fearless Are Here

Watch the films and see full credits here.