antoni Creates World Cup Calendar that "Accidentally" also Advertises Jobs at the Agency
The calendar puts all the matches to your phone and puts job vacancies into the digital calendars of German and international creative industries
Berlin-based tailor-made agency, antoni, uses a simple calendar application in a creative way to highlight job offers alongside World Cup game dates - with listings for copywriters, art directors and digital project managers worldwide.
Each World Cup match gets instantly imported into calendar applications via the download link (http://antoni.de/world-cup.ics), which was activated yesterday: one click on the link, and all fixtures are automatically entered into the calendar, so ad peeps can avoid scheduling conflicts during the World Cup – resulting in no internal meetings during the opening match, no client calls when your favourite enemy plays against your national team, and more.
“We accidentally slipped a few job ads in,” comments Sven Doerrenbaecher laconically, chief digital officer of the Berlin creatives.
With the World Cup calendar application antoni draws attention to their job opportunities, as well as advertising the creative digital competence of tailor-made agency antoni (garage for Mercedes-Benz Cars, jellyhouse for sweets producer Katjes).
Just recently the Berliners launched the “cAR” app for Mercedes-Benz Cars, creating a new digital state-of-the-art car configuration experience in 3D. Almost half of their business derives from digital content and services now.