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Nov. 2, 2012, 2:51 p.m. by LBBOnline
Anthem! Worldwide Launches Forever Ink
New revolutionary product hits the market with multichannel campaign
Anthem! Worldwide launches campaign for revolutionary new brand Forever Ink
Strategic design agency Anthem Worldwide is launching a multichannel campaign for Forever Ink, a premium tattoo lifelong aftercare brand from Forest Labs to protect and maintain the beauty of body art.
Anthem Worldwide has created the Forever Ink brand to raise awareness of the tattoo aftercare product to fashion followers, body art enthusiasts and tattoo artists. Forever Ink has been endorsed by renowned tattoo artist Louis Molloy, designer of David Beckham’s body art, who also designed the product’s guardian angel wings logo.
The branding design firm has created Forever Ink’s sophisticated tattoo guardian packaging, print advertising, point-of-sale marketing, direct mail, social media and a smart app offering users bespoke advice on how to care for their tattoo.
The campaign is rooted in Anthem Worldwide’s “brand ideas from the shelf out” approach, igniting big brand ideas through its packaging to create media-neutral campaigns.
Jo Boyd, Managing Director of Anthem Worldwide, says: “Forever Ink is one of the first products of its kind in the market and we’ve created a multichannel campaign to appeal to fashion-conscious users looking to protect and maintain their tattoos. With packaging at the heart of the creative concept, we’re able to capture the essence of the brand and focus on delivering the purest experience for customers”.
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