AnalogFolk Appointed to Digital Content Account by BT

AnalogFolk has been appointed by BT Group onto its roster as a digital content agency, following a competitive pitch process.

The independent digital agency will help to develop BT’s digital content strategy and implementation across the core BT brand through owned and paid channels including website, social and CRM. In addition, BT will utilise the agency’s data intelligence division, AnalogFolk DNA, to develop a data strategy to optimise CRM, social media and other digital channels.

AnalogFolk will run the account from its London office.

The agency will work in close collaboration with BT’s existing agencies including AMV and Maxus.

Zaid Al-Qassab, Chief Brand & Marketing Officer, BT Group, said: 

"We are absolutely delighted to be working with AnalogFolk to help us articulate the brilliant stories we have within BT across new platforms and to engage customers and new audiences"

Ete Davies, Managing Director at AnalogFolk London, said: 

"It's an absolute honour to be selected to work across content for a client with the pedigree of BT. They have a rich history of innovation and a real connection to people’s lives. We’re very much looking forward to helping their great stories and thinking work harder for the brand.”