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An Imam & Vicar Exchange Gifts in Heartwarming Amazon Prime Ad

The Quarry, 1 year, 5 months ago

The Quarry's Bruce Townend cuts lovely new spot from Joint London and HLA director Simon Ratigan

An Imam & Vicar Exchange Gifts in Heartwarming Amazon Prime Ad

The Quarry editor Bruce Townend’s most recent collaboration with HLA director Simon Ratigan is this heartwarming commercial unveiled for Amazon Prime.

The premise of the film, which has unexpectedly stolen the hearts of many viewers this festive season, is one of selflessness and thinking of other people. In this story of friendship even in difference, a Vicar and an Imam are seen buying each other knee pads from Amazon Prime after realising that each others religious duties give them sore knees.

Bruce knits together an edit both sensitive and authentic and alongside Simon Ratigan’s understated yet powerful direction of a great idea created by Joint London’s Steve Williams & Adrian Lim, the film is beautifully delivered.

Creative Agency

Creative Agency: Joint London

Producer: Claudio Gorini

Creative: Steve Williams & Adrian Lim

Production Company

Production Company: HLA

Executive Producer: Mike Wells

DOP: Ian Murray

Directors: Simon Ratigan


Editor: Bruce Townend @ The Quarry

Post Production / VFX

Post Production Company: The Mill


Music Supervision: Adelphoi

Sound Design: Jon Clarke, Philip Bolland & Anthony Moore @ Factory

Category: Online retailers , Retail and restaurants

Genre: Storytelling