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Group745
Group745
Group745
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Group745
Creative in association withGear Seven
Group745

AMV BBDO Steps Into a Wonderful World of Twinings with New Campaign

19/02/2015
Advertising Agency
London, UK
1.2k
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BlinkInk's Parabella conjures a world made entirely from the tea brand

AMV BBDO has created a TV, radio and online campaign for Twinings, which will break on 19th February, and aims to get more people drinking Twinings English Breakfast tea each and every day.

The campaign “Drink It All In”, brings to life the experience of drinking Twinings as the catalyst to a more vibrant day, represented in the film through a dynamic world created from the paper tags of the tea.  The striking set was handcrafted from Twinings tea tags by animation directing duo Parabella.  Pushing the multi-plane animation technique pioneered by Walt Disney in the 1930s to a new and unique place, they shot 3D models on layered planes, for a captivating sense of depth and perspective.  They also used pixelation to animate the female character frame by frame, all in-camera.

The TV ad sees a woman who starts her day drinking Twinings English Breakfast tea. 

She sips her tea, and is transported into a world made entirely of tea tags. As she moves through this world she awakens it, bringing flowers to bloom, bunting to appear, shops to open and the world to come to life. She leaves the world feeling energised and ready for the day ahead.


Twinings Marketing Director Heather Hartridge says, ‘Drink It All In’ aims to build on the success of Twinings’ previous above the line campaign ‘Gets You Back To You’. The development of the advert has been a dedicated process which has resulted in a truly unique look and feel. Our aim is to bring to life the idea that little things can have a big impact on their day; from English Breakfast to English Afternoon, Twinings offers such a broad range that there is something perfect to enjoy whatever the time’.

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