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Group745
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Creative in association withGear Seven
Group745

AMV BBDO Creates Quirky Spot for TENA Man's New Active Fit Pants

05/09/2017
Advertising Agency
London, UK
312
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One in four men over the age of 40 experience urine leakage issues and TENA Man's new product aims to help

AMV BBDO have created the new spot for TENA Man's new Active Fit Pants. Below is the message from their Ambassador who tells us in his own words what so good about them. 


"Stirling Gravitas here – the reassuringly confident face of male incontinence. I’m here to announce the launch of TENA Men’s new product - Active Fit pants. Cos guys like me who keep it energetic really don’t have time for urine leakage.

1 in 4 men over the age of 40 experience urine leakage issues. That’s a lot of guys, you guys. But why be controlled by incontinence when you can keep control of it? And if you’re the kind of dude who’s always on the move, stays on his feet, or likes to sport, then you need peace of mind. Hello TENA Men Active Fit Pants! They stay secure no matter what you’re doing, their secure absorption zone keeping you dry and in control. And that, my friends, is the only way to roll.

So check out the new commercial I made with the good people at AMV BBDO. In it, I introduce my brother from a Japanese mother - Fudo. Cos who better to demonstrate the security of Active Fit pants than a ninja man? My boy really puts them through their paces with his flurry of death-moves. If I’m honest he gets kinda carried away, but hey, that’s classic Fudo.

Urine leakage is a thing. And it ain’t going nowhere. Not anymore, with new TENA Men Active Fit Pants!"

Credits
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