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Creative

AMV BBDO Creates 90 Radio Ads for BT Sport FA Cup Campaign

Ads are read by celebrity fans like Game of Thrones' Lena Headey and tell the story of a different minute, from a different game

AMV BBDO Creates 90 Radio Ads for BT Sport FA Cup Campaign

A game of football lasts for 90 minutes, so when AMV BBDO were asked to promote BT Sport’s coverage of this year’s FA Cup, they created 90 different radio ads. 

Each ad is one minute long, and tells the story of a different minute, from a different game, painstakingly researched from the 147-year history of the trophy. 

From the injured soldier who was rescued from Dunkirk and went on to score in the 1946 Cup Final, to the time a game was abandoned in heavy fog and they forgot to tell the goalkeeper. 

The ads are read by celebrity fans like Lena Headey from Game of Thrones. (Who knew Cersei Lannister supported Huddersfield Town?) and by football legends, like Steven Gerrard.  AMV even create an extra three ads on top of the ninety, for Half Time, Injury Time and Extra Time.

The campaign ran on TalkSPORT in the run-up to this year’s FA Cup Final which took place on Saturday 19th May.
Client

Advertiser: BT Sport

Creative Agency

Creative Agency: AMV BBDO

Creative Director: Alex Grieves, Adrian Rossi, Paul Brazier

Head of TV / Production: TV admin - Cate Kileen, Ashley McLeod, Ryan Reeves

Project Manager: Hannah Lynch, Scott Ketcher

Creative Team: Tim Riley

Account Management: Nick Andrew, Matt Thomas, Patrick Bolton, Jack Farkas, David Oyedele

TV Producer: Paul Goodwin, Tara Megson

Category: Publications and media , Tv and radio

Genre: Digital , People