AMV BBDO and HP Reinvent Giving In Emotive New Spot
HP has launched its 2016 holiday advertising in support of the new HP Spectre x360. The advertising continues the brand’s “Keep Reinventing” platform and tells the heartwarming story of two brothers – Zac, a musician, and his deaf younger brother, Rich – and how music and the HP Spectre x360 helps bring them closer together. The tag line is “Reinvent Giving.”
The advertising was created by AMV BBDO in London and is scheduled to air on television in the U.S. and online in the UK beginning this week as well as on HP social platforms. Media outlets include: ABC, Fox, AMC, Comedy Central, ESPN, ESPN2, ESPNU, FX, USA and Viceland Television Networks. There are :60, :30 and :15 versions as well as a long-form video that will run online only.
The campaign will be further supported by a website and app entitled "Sound In Colour” which uses an original algorithm to allow the user to record any sound – such as a baby’s cry or a whispered “I love you” — and turn it into a unique artwork that can be printed on to canvas, or shared via social media. The website and app will become available in the run up to Christmas.
Creative Agency: AMV BBDO
Genre: Digital , PR , People , Storytelling