Amour Fantasies Happen Campaign

 

 

The "Make Fantasies Happen" campaign is the latest from Dare Vancouver for pay-per-view channel Amour (Yep, it's porn).

 

The client, MTS (Manitoba Telecom Services), a telecommunications brand, wanted to advertise their adult entertainment pay-per-view service in mainstream media. Dare thought the use of humor could desensitize the topic when advertised to a broad audience. Obviously, they couldn’t use actual imagery from the content, so for this campaign, they decided to make viewers feel like they were about to see an adult movie and then drive them to the TV service where this content is available.

 

The three spots, "Dirty Pool", "Officer Biggs" and "Special Delivery" are directed by Tim Godsall (OPC/Biscuit Filmworks), edited by Geoff Hounsell (Dirty Pool & Officer Biggs) & Will Hasell (Special Delivery) of Arcade Edit, with music and sound design by Grayson Matthews. 

 

Dirty Pool - http://bit.ly/GHVwoe

Officer Biggs - http://bit.ly/GLbMRV

Special Delivery - http://bit.ly/GGASBr

 

Credits

Client: Amour

Titles: Dirty Pool, Special Delivery, Officer Biggs

 

Agency: Dare Vancouver

Creative Directors: Bryan Collins, Rob Sweetman

Copywriter: Bryan Collins

Art Director: Rob Sweetman

Producer: Mike Hasinoff

Account Supervisor: Tamara Bennett

 

Director: Tim Godsall

Production Company: OPC, Toronto / Biscuit Filmworks, Los Angeles

Executive Producer: Harland Weiss, Donovan Boden, Shawn Lacy

Producer: Rick Jarjoura

D.O.P.: John Guleserian 

 

Editorial: Arcade Edit

Editor: Geoff Hounsell (Dirty Pool & Officer Biggs) & Will Hasell (Special Delivery)

Managing Partner: Damian Stevens

Executive Producer:  Deanne Mehling 

Producer: Ali Reed 

 

Online/Finishing: Airship Post

Smoke Artist: Rob Ufer

Motion Graphics Artist: Chris Homel

Colorist: Shane Reed

Producer: Marguerite Olivelle

 

Music/Sound Design: Grayson Matthews, Toronto